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Brand Updates

Updated look, same Members

Ensuring our commitment to our members and communities is not just felt but seen.

Sometimes, a little change is what’s needed.

Friendly faces at every Member Cooperative Credit Union branch.

Modernizing our look

We’re the same great Members, just a little brighter.

Showcasing strength and resilience.

Showcasing our values

We want to show our members and communities what they mean to us.

1936, the year Member Cooperative Credit Union was founded.

Celebrating our story

We think our unique story deserves to be celebrated.

What’s changed?

A brighter orange

We’re keeping our trademark orange, just making it a little brighter to better reflect the bold side of our personality.

Brighter orange to better reflect the bold side of our personality.

What’s changed?

A more vibrant logo

We’re not stopping at brightening our orange. We’re also going to brighten our logo to ensure we capture the joy we wish to share.

More vibrant logo to ensure we capture the joy we wish to share.

What’s changed?

A story to tell

You’ll also notice that we’re introducing a new pattern. This pattern represents our story. You’ll find icons that make a nod to our history, communities, employees, and you!

The pattern that represents our story.

More about the pattern

The pattern was designed to represent the past, current, and future of Members. From where it all started in 1936, to a throwback of the old Cloquet Co-op Credit Union logo and subtle nods to our communities, there’s a rich story to share. Of course, we can’t forget the way we support big dreams, contributions to our communities, or our members. Your role in our story is what makes us Members.

We encourage you to take some time to look at the pattern and see what meaning you can find.

 

Members branch pattern coloring sheet.

 

It pays to be a member

Being a member is more than just great rates and convenient access to your accounts, it’s about achieving your dreams, building stronger communities, and making our world better.

 

Join today

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